A few months ago, I embarked on a journey to bring to life a project very dear to me: a store dedicated to bold and unique designs, created in collaboration with the AI community. This stems from my desire to push the boundaries of creativity and work alongside talented artists to bring you cool, limited-edition clothing.

A First Test
Before I start collaborating with other artists, I need to make sure everything is working properly. This initial Koi-Fish edition marks the official launch of this exciting journey. For me, it’s a test, and there might be a few bumps along the way as I learn and discover many key aspects of this venture through this first sale.

As one of my very first customers, you’ll play a crucial role in shaping this project. Your feedback and support will help define what How Bad Pretty Bad will become in 2025. You are, without a doubt, part of the history of this project.

So, let me give you a huge thank you for being here.

Limited Collections
Our collections will always be special. Some will be time-limited, like this first Koi-Fish edition, while others will feature limited quantities, with exclusive runs of just 50 to 100 pieces.

The goal? To offer you products you won’t find anywhere else and give you a sense of owning art, all while discovering and supporting passionate, innovative artists.

Join Me On This Adventure
I hope for How Bad Pretty Bad to become more than just a store. My wish is to grow it into a platform where art, innovation, and personal expression collide. By taking part today, you’re not just a customer—you’re a partner in this creative journey.

So, again, thank you for being part of this story in the making.

And don’t forget to subscribe to our newsletter, so you’ll never miss a sale.

—Alex